I aim to help people maximize their effectiveness when using digital products.
I leverage my ability to gather and make sense of information to solve problems in complex domains.
I concentrate on usability, component design, and user workflows.
My design work is informed by:
- Building web development projects
- Working in nonprofits and customer service
- Studying psychology and anthropology
Product strategy to maximize farm revenue
An overview of the business context and how Market Watcher solves a business problem
User flow walkthrough: Decision-making in the commodities markets
Helping farmers make important, urgent decisions about selling their crops
Enhancing value through research-driven product development
My approach to researching a complex problem space, understanding a specific target user, and applying findings to UX design